Rock ‘n Roll Wine is a wine events company, which produces unconventional, high-energy wine tastings events and concerts. Impressively, it has produced more than 500 of these signature events in 5 states. The company has also created a portfolio of musically-themed wines at its winery in Sonoma, California, which are currently distributed in 8 states.

Chris Hammond and Sonny Barton founded Rock ‘n Roll Wine in Las Vegas in 2003. Their
company is a pioneer in producing wine and music events that strip away the pretentiousness commonly associated with wine. Rock ‘n Roll Wine is a BBB Accredited business since October 28, 2015 and has been given an A+ rating by the BBB of Southern Nevada.

The picture is taken at one of the events in Delano Beach Club, Las Vegas. Photo courtesy of Rock ‘n Roll Wine’s Facebook account.


Their widely popular selection of wines can be purchased online or at any local Lee’s Discount Liquor location. Having poured wine for thousands of wine drinkers from novices to the most sophisticated of palates, these guys know what people like. You can expect only the finest selection of wines at their events.

Rock ‘n Roll Wine is one of the only Wine Tasting Events Companies that features its own wine as well as wines from around the world. Since 2006, the Rock ‘n Roll Wine team has produced their own line of enticing, delicious wines under the Amplified Wines® label.

Wine Tasting and Events

Since 2003, Rock ‘n Roll Wine is known for throwing events that are part wine tasting, and part rock concert. They create high-energy events to enjoy music and taste rockstar wines. It is a remarkable wine and music experience. Since 2009, Rock ‘n Roll Wine has hosted a Wine Tasting event called “Wine Lounge Thursday” every Thursday at rotating local venues.

Dark only 2 Thursdays each year, they average between 250 – 500 guests each week. It is one of the most consistent and longest running promotions in Las Vegas. They’ve also hosted one of the largest wine and music festivals in the country with their Wine Amplified Festival.

You can watch outstanding bands at top Vegas locations such as Brooklyn Bowl and The Joint at Hard Rock Hotel or Mandalay Bay Beach. Since the company has produced numerous events, they handle full event production from beginning to end for events as intimate as 50 people for private parties up to a crowd of 60,000 at a music festival.

A typical Rock ‘n Roll Wine event features 15-30 unique wine varietals depending on the size of the event and the ticket always includes the wine tasting and concert encouraging their patrons to “Rock Out With Their Cork Out!®”. You can check live music events and their weekly tasting lounges on their website –

The picture is taken at one of the events in Delano Beach Club, Las Vegas. Photo courtesy of Rock ‘n Roll Wine’s Facebook account.

From a House Party to a Lifestyle

It is inspiring to see how a simple house party shifted into the best and biggest events in Las Vegas Valley and throughout the country. Chris and Sonny brought some spirit into the mix with house parties, featuring wine tasting and a lot of loud music in 2003. The following year, it outgrew the house so Rock ‘n Roll Wine was present in tastings downtown at an Art Gallery that featured live music.

Rock Out With Your Cork Out!®

Rock ‘n Roll Wine event attendees are like partners and participants, not just mere spectators. If you’re energetic, gregarious, pleasant, open-minded, fun-loving, spirited, adventurous, genuine, flirtatious, creative, a freak or you just smirk a lot, then they want YOU. There’s no bad energy tolerated!

Live. Life. Amplified!™

They have traveled over the globe and been to 400 acts and concerts while drinking and tasting each type of fermented and distilled beverage available. The company is special because they are living life amplified! Hence, the Rock ‘n Roll Wine lifestyle brand, Live. Life. Amplified!™ was born in 2017.

The core pillars of Live. Life. Amplified!™ – Drinking, traveling and live music

The brand is made up of three core pillars that give them one pulse: drinking, traveling and live music. It is a rich experience where they smiled, laughed and enjoyed every minute while meeting different individuals who became their lifelong friends.

If you enjoy a great company, savor delicious drinks and like going to high-energy events at fun destinations, then Live. Life. Amplified!™ is the brand for your kind of lifestyle.

Join the Founder’s Club and Become a Member

If you see yourself joining the wine tasting and live music event regularly, then you might be interested to be a member of their Founder’s Club. It has a lot of amazing perks. You pay a membership fee annually of $34.99 and it pays for itself because of its numerous benefits. Taken from their website, here is the list of their benefits:

  • Invites to complimentary Weekly Open Wine Bar Events
  • Rotating Las Vegas Locations
  • Access to Member-only additional wine selections
  • Discounts on ticketed concert events and advance ticket sales
  • $50 Hotel Savings Card
  • For use at over 700k 3-5 star hotels worldwide
  • 30% discount on online wine purchases (ship to 36 states)
  • Discount on rideshare services provided by Designated Drivers
+1″ Membership extends benefits for an individual and a guest. Image courtesy of Rock ‘n Roll Wine’s website.

Featured Acts

Over the years, Rock ‘n Roll Wine has been able to organize successful events with famous bands. Some of the notable bands are Train, 3EB, Lifehouse, The Script, Jet, Crash Kings, Ok Go, Lit, Everclear, Dashboard Confessional and a lot more.

Magazine Features & Reviews

Rock ‘n Roll Wine has been featured in the LA Times, New York Post, Wine Enthusiast Magazine, and the Travel Channel.

“Rock ‘n Roll Wine is out to destroy wine’s stodgy reputation”
– Samantha Brown, Travel Channel

“The perfect pairing of wine and live music.”
– NBC Los Angeles

“Rock ‘n Roll Wine is a more unique addition to the scene.”
– New York Post

You’re definitely going to have a good time with friends. The picture is taken at one of the events in Delano Beach Club, Las Vegas. Photo courtesy of Rock ‘n Roll Wine’s Facebook account.


The people behind Rock ‘n Roll Wine love what they do, so it’s not “work” for them. They are people shaped with pure authenticity. They desire intensely for high-energy environments and are uncomfortable with silence that’s why they yearn and create new experiences.

Rock ‘n Roll Wine has a simple concept that works well. It continues to deliver the best events in Las Vegas for locals and tourists. Through the years, it has served the perfect mixture of wine, music, and people. Don’t miss the chance to experience an exceptional wine tasting and music event. Enjoy new and unique drinks, bask in undeniably good music and hang out with old and new friends.

Drop the bow tie, drop the pretentiousness and pick up a glass.